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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury, Stephen Fenichell
Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
The Brand Gap: Revised Edition (2nd Edition)
by Marty Neumeier
Brand Hijack: Marketing Without Marketing
by Alex Wipperfurth
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom
POP!: Stand Out in Any Crowd
by Sam Horn
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill
Switch: How to Change Things When Change Is Hard
by Chip Heath, Dan Heath
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Kiosk Information Systems partnered with Brandplay once again to name and brand a new multiplayer online gaming and Internet terminal.
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