PORTFOLIO > World Table (3)
Sterling Rice Group in Boulder, CO turned to BrandPlay to develop the name for a new premium brand for Walmart. The brand was launched with 50 skus in a variety of food categories.
MEET BRANDPLAY
THE WORK
FOOD FOR THOUGHT
UP & DOWN
BOOKSHELF
-
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century -
Zag: The Number One Strategy of High-Performance Brands -
The Brand Gap: Revised Edition (2nd Edition) -
Brand Hijack: Marketing Without Marketing -
Made to Stick: Why Some Ideas Survive and Others Die -
Buyology: Truth and Lies About Why We Buy -
POP!: Stand Out in Any Crowd -
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond -
Switch: How to Change Things When Change Is Hard
BACKEND
