PORTFOLIO > Umbria (2)
Umbria and Brandplay collaborated on everything from redesigning the brand's look and feel, to recreating their software application's user interface from the ground up.
MEET BRANDPLAY
THE WORK
FOOD FOR THOUGHT
UP & DOWN
BOOKSHELF
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century -
Zag: The Number One Strategy of High-Performance Brands -
The Brand Gap: Revised Edition (2nd Edition) -
Brand Hijack: Marketing Without Marketing -
Made to Stick: Why Some Ideas Survive and Others Die -
Buyology: Truth and Lies About Why We Buy -
POP!: Stand Out in Any Crowd -
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond -
Switch: How to Change Things When Change Is Hard
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