PORTFOLIO > Novo Coffee (3)
Brandplay helped Novo Coffee rebrand their boutique line of gourmet coffee by focusing on the values of origin and process, leading to a new look and feel, logo, package, and messaging platform.
MEET BRANDPLAY
THE WORK
FOOD FOR THOUGHT
UP & DOWN
BOOKSHELF
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century -
Zag: The Number One Strategy of High-Performance Brands -
The Brand Gap: Revised Edition (2nd Edition) -
Brand Hijack: Marketing Without Marketing -
Made to Stick: Why Some Ideas Survive and Others Die -
Buyology: Truth and Lies About Why We Buy -
POP!: Stand Out in Any Crowd -
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond -
Switch: How to Change Things When Change Is Hard
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