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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury, Stephen Fenichell
The Brand Gap: Revised Edition (2nd Edition)
by Marty Neumeier
Designing Brand Experience: Creating Powerful Integrated Brand Solutions
by Robin Landa
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin, Seth Godin
Brand Hijack: Marketing Without Marketing
by Alex Wipperfurth
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> Novo Coffee
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Brandplay helped Novo Coffee rebrand their boutique line of gourmet coffee by focusing on the values of origin and process, leading to a new look and feel, logo, package, and messaging platform.
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