PORTFOLIO > Dole Sparklers (1)
Pepsi's Dole brand partnered with Brandplay to create positioning and messaging strategies for a new sparkling juice drink.
MEET BRANDPLAY
THE WORK
FOOD FOR THOUGHT
UP & DOWN
BOOKSHELF
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century -
The Brand Gap: Revised Edition (2nd Edition) -
Designing Brand Experience: Creating Powerful Integrated Brand Solutions -
Purple Cow: Transform Your Business by Being Remarkable -
Brand Hijack: Marketing Without Marketing
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