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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury, Stephen Fenichell
The Brand Gap: Revised Edition (2nd Edition)
by Marty Neumeier
Designing Brand Experience: Creating Powerful Integrated Brand Solutions
by Robin Landa
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin, Seth Godin
Brand Hijack: Marketing Without Marketing
by Alex Wipperfurth
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> Coors Brewing Company
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Coors recently partnered with Brandplay to name the technology behind can liners that keep beer colder longer.
Coors Frost Brew Can
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