When Westcor began the process of transforming Boulder's Crossroads Mall into a new outdoor retail district, they partnered with Brandplay to understand how the brand could appeal to the Boulder consumer, creating new brand name, progressive messaging, and a unique retail mix of big brands that feel small and small brands that feel big.

Coors recently partnered with Brandplay to name the technology behind can liners that keep beer colder longer.

Pepsi's Dole brand partnered with Brandplay to create positioning and messaging strategies for a new sparkling juice drink.

Crosswalk worked with Brandplay to name and brand their newest product, an innovative piece of data storage hardware.

eBags recently acquired Shoedini.com as part of a plan to expand into shoes and handbags. The brand team worked with Brandplay to create a strategy for differentiating the website, as well as a name to replace Shoedini.com. The new site offers customers the ability to see bags that match their shoe selection (or vice versa), creating an inspiring shopping experience.

When GroupSystems launched a new version of its GS2 collaboration software, they partnered with Brandplay to create a name, brand strategy, and messaging platform that would communicate the product's unique ability to aid in brainstorming, consensus-building, and decision-making. Brandplay then worked with the brand team, Texturemedia, and other partners to bring the new brand to life in a variety of mediums.

Izze partnered with Brandplay to better understand how sparkling juice fits into the world of carbonated beverages, what's unique about the category, and how to stay true to the brand while growing at top speed.

KIS partnered with Brandpay to rebrand the company after the acquisition of Kiosk.com url. Brandplay worked to create a logo and identity that would communicate their expertise in building self-service terminals as well as help the brand to "own" the word Kiosk.

As one the largest REITs in the U.S., Macerich manages and develops malls all over the country. After a period of intense growth and acquisition, the brand team felt it was time to rebrand the company. Brandplay worked with Macerich to identify the brand's key values and translate those values into a long-term strategy. The brand continues to work with Brandplay in an ongoing partnership as we continue to bring the new Macerich to life.

Michael Chiarello worked with Brandplay partner Stacey Schuham to create a name that would encompass a new brand based on the Napa Valley lifestyle.

Brandplay helped Novo Coffee rebrand their boutique line of gourmet coffee by focusing on the values of origin and process, leading to a new look and feel, logo, package, and messaging platform.

Otten Johnson came to Brandplay to update their brand and bring their 70+ person team together around established brand values. The brand team worked with Brandplay to create a new logo, visual identity, website, and collateral.

Brandplay helped name and brand a new line of sponges and cleaning products that put a modern and eco-conscious "twist" on a traditional category.

Umbria and Brandplay collaborated on everything from redesigning the brand's look and feel, to recreating their software application's user interface from the ground up.

Kiosk Information Systems partnered with Brandplay once again to name and brand a new multiplayer online gaming and Internet terminal.