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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury, Stephen Fenichell
The Brand Gap: Revised Edition (2nd Edition)
by Marty Neumeier
Designing Brand Experience: Creating Powerful Integrated Brand Solutions
by Robin Landa
Brand Hijack: Marketing Without Marketing
by Alex Wipperfurth
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
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