A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Zag: The Number One Strategy of High-Performance Brands

The Brand Gap: Revised Edition (2nd Edition)

Brand Hijack: Marketing Without Marketing

Made to Stick: Why Some Ideas Survive and Others Die

Buyology: Truth and Lies About Why We Buy

POP!: Stand Out in Any Crowd

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Switch: How to Change Things When Change Is Hard