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Targeted marketing is scary... and cool

Had the latest Carl's Jr. Spicy Buffalo Chicken Sandwich viral web promotion emailed to me a few days ago.  Had a couple thoughts.  First off, try it out, it's pretty fascinating stuff in the vein of subservient chicken.  What's interesting about it is that it begins to show you how technology will enable us to customize brand messages for each consumer.  How long until your TV commercials start saying your name (assuming TV commercials still exist in 10 years)?  How long until it's not just which ads I see, but which versions?  And then, the ability to track results based on ad content ("oh, this guy actually buys things when there's a pretty blonde in the ad")...

Also, the women in my life were upset that this ad didn't come in a "hunk" version.  I hear ya.  Unfortunately, Carl's Jr. is going after that same Burger King consumer - the 17 year-old male.  Eating machines, every one of them.

spicybuffalo.png 

Posted on Wednesday, March 7, 2007 by Registered CommenterStacey | CommentsPost a Comment | References5 References

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