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the Idea Collector

A long time ago, I wrote a post recommending that brands create an "idea collector" - a person whose job it was to listen and respond to consumer ideas for product innovation and improvement.  Not so much for negative feedback (although that's important), but for those great ideas just waiting out there.  Thanks to Josh Spear, I found out today that Dell (and others) are doing this in a digital way.  Check it out.

Posted on Friday, February 16, 2007 by Registered CommenterStacey | Comments2 Comments | References1 Reference

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  • Response
    Response: Nude Cam
    at Nude Cam on October 2, 2007
    Very good site. Take a look here as well.

Reader Comments (2)

Aaron,

Great idea to collect and. more importantly, use consumer feedback as a source of ideas. Pret a Manger not only did this with their improved soup range, they printed a thankyou on the cups! See more here:
http://wheresthesausage.typepad.com/my_weblog/2006/09/pret_insight_fr.html

David
February 24, 2007 | Unregistered CommenterDavid Taylor (from Where's the Sausage

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