High on Helio
A little while ago, I blogged about how the video game console market is a perfect brandscape. The wireless industry on the other hand, is lackluster at best. Anyone who can tell me a meaningful difference between Verizon, Cingular, Sprint, and everyone else (besides reception) gets a toy surprise. The fact is, it's a parity industry, with each player trying to out shout the next about their newest phone or better service. Nobody really stands for anything (with the exception of Verizon kind of standing for a reliable network).
Helio is going to shake things up. For starters, their messaging explicitly states:
The reason is pretty simple. They see the cell phone becoming more than a phone. It's a texting device. It's multimedia. It's navigation. It's music. What can't it do?
The Helio brand stands for the mobile lifestyle. They get it. That's why it's unlimited texts, unlimited minutes, and unlimited everything else. That's why it has built-in GPS that lets you see where your friends are at the touch of a button. That's why video games, and multimedia, and web browsing are standard. All this plus 500 minutes for $65 bucks a month. What teenager (or college student for that matter) isn't swooning? Heck, if they offered a PDA (and if Apple hadn't just announced their uber-phone) I'd be a customer.
It's nice to see a brand in this space decide to care about something (making mobile lifestyle an affordable reality) and act on it.
Stacey
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